7/8/2023 0 Comments Barnes and noble toysThe foray into toy store territory is part of CEO Michael Huseby’s plan to squeeze more revenue from gifts and cafe purchases at the retailer, Bloomberg reports. The company has capitalized on the dwindling presence of actual toy stores Toys “R” Us has scaled back stores, while other stores like KB Toys have shut their doors altogether. Officials with the company said on a sales call this week that promoting the store as a place to purchase games, dolls and LEGOs has helped draw more customers to its locations. In fact, Barnes & Noble’s toy sales rose almost 20% in the last quarter alone. And Barnes & Noble is a prime example of companies selling items outside of their traditional products in an attempt to lift their bottom-line – and it’s working.īloomberg reports that in recent years Barnes & Noble has increasingly taken on the role of toy store in the face of rather slow book sales. That is not the way things work now, though. Once upon a time, a book store sold books and a toy store sold toys.
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